The internet has evolved from a simple information network, to become the world’s largest repository of data, learning, and communication tools. This has opened a pathway for digital marketing, creating strong opportunities for businesses to grow their brands, engage with customers, and promote products and services.
Despite the potential of digital marketing being well understood, there’s still a staggering number of small businesses that are yet to build their online presence. In fact, even in the United States, the world’s most highly developed market, up to 46% of small businesses lack a website.
There are now more than 4.5 billion internet users around the globe. Up to 80% of those users will research brands, products, and services online before making a purchasing decision.
If your business doesn’t have a website, you’re literally ignoring the majority of your potential market. Find out why a small business website helps, and start to develop your digital marketing strategy with the help of HostRound.
Continue reading How a Small Business Website Can Help You Grow
Choosing the right hosting solution is critical to the success of your business. Whether you are hosting a website to maintain online brand presence, or even if e-commerce forms the core of your business model, you will need a reliable hosting that helps you achieve your business goals.
In addition to choosing the right service provider, you’ll need to determine whether you need a managed hosting solution. With fully managed servers you can get access to the technology you need, even if you don’t have the technical know-how to install and maintain your own server.
If you’re confused about the differences between managed servers and their self-managed counterparts, then this simple guide will help you to make the right decision for your business.
Managed WordPress Hosting
Due to its flexibility, reliability, and extensive plugin support, WordPress is the most popular content management system (CMS) available today. The user-friendly interface of WordPress is one of the reasons why it has dominated the CMS market, but that ease of use does not translate to server installation, setup, and maintenance.
Not everyone has the experience or technical inclination to install, configure, and maintain a WordPress server. With managed WordPress hosting, this won’t become a problem. Continue reading Managed Hosting vs. Self-Managed: Which is Right for Your Business?
In the past 25 years, we’ve seen more advancements in business technology than at any other point in history. Businesses that recognize the tech trends early will be better prepared to take advantage of the latest tools and market conditions.
To succeed in business, adaptability is key. Not only do business owners need to adapt to changing consumer demands and spending patterns; it’s also essential to adapt to the natural progression of technology.
These are the three tech trends that online businesses will not be able to ignore in 2018.
Big Data, Machine Learning, and Artificial Intelligence Will Continue to Grow in Importance
Machine learning can provide significant advantages to businesses that collect any kind of data about their market and consumers. Big data has been a buzzword for a number of years, but now it’s becoming clearer as to how businesses should use all of the data that is collected.
Artificial intelligence and automated machine learning can now make it simpler for businesses to analyze the data that they collect, enabling them to build better customer profiles, predict tech trends in the market, and develop better approaches to customer service and product/service design.
Even the smallest companies can take advantage of big data, thanks to a number of modern CRM services that can provide custom analytics to gain consumer and market insights.
Businesses will need to learn that efficient collection of customer data is essential to evolve and stay ahead of the competition. Continue reading 3 Online Business Tech Trends in 2018
Of late, an increasing number of entrepreneurs are stepping forward to quit their 9-5 jobs and starting something on there own. Not having a fixed direction before making such a leap is purely understandable, but eventually you need to give some thought into it.
In reality, starting an online business is challenging but easier than what most people think. There’s only one principle: you won’t know if it works until you actually start it.
In order to get some clarity, try answering the following questions before you hop on the bandwagon of online entrepreneurship:
Why am I doing this?
What is the precise goal you want to achieve from your business? Are you offering a product or service that touches a particular pain point of people? Or Continue reading 7 Questions to Ask Before Starting Your Online Venture
Building an online e-commerce store is much easier than it ever has been in the past. Thanks to the emergence of easy-to-use website builders and content management tools such as WordPress, creating a website has never been an easier task. There are numerous factors that affect the creation of an online store such as the payment gateways, the nature of pricing, the choice of domain name, the requisite themes and plug-ins, and the space needed for advertisement among other factors.
Be as involved as possible in the process
If you have the funding, you may be tempted to hire an SEO firm and allow them to manage every aspect of your website along with the website developers. You can literally do every task required for website creation by yourself. While it is advisable to hire outside assistance for tasks such as marketing and SEO, you should not be outsourcing all the tasks. This is because, when you run into a problem related to SEO, marketing or site design at a later date, you may need to pay the developers to make the most basic of alterations.
How do you choose the right website building platform?
Creating a website from scratch is an incredibly easy process, and developers are Continue reading How to Start an Online Store