Managed Hosting vs. Self-Managed: Which is Right for Your Business?

Choosing the right hosting solution is critical to the success of your business. Whether you are hosting a website to maintain online brand presence, or even if e-commerce forms the core of your business model, you will need a reliable hosting that helps you achieve your business goals.

In addition to choosing the right service provider, you’ll need to determine whether you need a managed hosting solution. With fully managed servers you can get access to the technology you need, even if you don’t have the technical know-how to install and maintain your own server.

If you’re confused about the differences between managed servers and their self-managed counterparts, then this simple guide will help you to make the right decision for your business.

Managed WordPress Hosting

Due to its flexibility, reliability, and extensive plugin support, WordPress is the most popular content management system (CMS) available today. The user-friendly interface of WordPress is one of the reasons why it has dominated the CMS market, but that ease of use does not translate to server installation, setup, and maintenance.

Not everyone has the experience or technical inclination to install, configure, and maintain a WordPress server. With managed WordPress hosting, this won’t become a problem. Continue reading Managed Hosting vs. Self-Managed: Which is Right for Your Business?

3 Online Business Tech Trends in 2018

In the past 25 years, we’ve seen more advancements in business technology than at any other point in history. Businesses that recognize the tech trends early will be better prepared to take advantage of the latest tools and market conditions.

To succeed in business, adaptability is key. Not only do business owners need to adapt to changing consumer demands and spending patterns; it’s also essential to adapt to the natural progression of technology.

These are the three tech trends that online businesses will not be able to ignore in 2018.

Big Data, Machine Learning, and Artificial Intelligence Will Continue to Grow in Importance

Machine learning can provide significant advantages to businesses that collect any kind of data about their market and consumers. Big data has been a buzzword for a number of years, but now it’s becoming clearer as to how businesses should use all of the data that is collected.

Artificial intelligence and automated machine learning can now make it simpler for businesses to analyze the data that they collect, enabling them to build better customer profiles, predict tech trends in the market, and develop better approaches to customer service and product/service design.

Even the smallest companies can take advantage of big data, thanks to a number of modern CRM services that can provide custom analytics to gain consumer and market insights.

Businesses will need to learn that efficient collection of customer data is essential to evolve and stay ahead of the competition. Continue reading 3 Online Business Tech Trends in 2018

7 Questions to Ask Before Starting Your Online Venture

Of late, an increasing number of entrepreneurs are stepping forward to quit their 9-5 jobs and starting something on there own. Not having a fixed direction before making such a leap is purely understandable, but eventually you need to give some thought into it.

In reality, starting an online business is challenging but easier than what most people think. There’s only one principle: you won’t know if it works until you actually start it.

In order to get some clarity, try answering the following questions before you hop on the bandwagon of online entrepreneurship:

Why am I doing this?

What is the precise goal you want to achieve from your business? Are you offering a product or service that touches a particular pain point of people? Or Continue reading 7 Questions to Ask Before Starting Your Online Venture

How to Start an Online Store

Building an online e-commerce store is much easier than it ever has been in the past. Thanks to the emergence of easy-to-use website builders and content management tools such as WordPress, creating a website has never been an easier task. There are numerous factors that affect the creation of an online store such as the payment gateways, the nature of pricing, the choice of domain name, the requisite themes and plug-ins, and the space needed for advertisement among other factors.

Be as involved as possible in the process

If you have the funding, you may be tempted to hire an SEO firm and allow them to manage every aspect of your website along with the website developers. You can literally do every task required for website creation by yourself. While it is advisable to hire outside assistance for tasks such as marketing and SEO, you should not be outsourcing all the tasks. This is because, when you run into a problem related to SEO, marketing or site design at a later date, you may need to pay the developers to make the most basic of alterations.

How do you choose the right website building platform?

Creating a website from scratch is an incredibly easy process, and developers are Continue reading How to Start an Online Store

How Can You Develop A Successful Blog

Developing a successful blog that attracts thousands of readers and generates a good amount of money is a pretty difficult task. Most blogs don’t become successful overnight and the road to success is often a crawl. There are numerous, proven tips that you can follow to ensure that your blog becomes more successful with time. Remember that many people are struggling to build a profitable blog so patience is one of the biggest virtues you can have. Continue reading How Can You Develop A Successful Blog

Why Creating a Blog is Good for your Business

With digital marketing options expanding like never before, there are still debates over the relevance of blogging. However, the cold hard truth is that blogging is still very much relevant. It doesn’t matter what the size of your company, blogging plays a key role in your online marketing strategy.

Here are a few reasons why:

Boost Traffic

The objective of a blog is to create content that is relevant to your business and your customers. When you create relevant content, you actually boost your chances of receiving a higher rate of traffic.

Blog pages get indexed on your website and that means they’re going to show on search engines. As you might already know, that’s what drives traffic. Blog pages also keep your website active and that’s something that Google looks for. The more blogs you post, the longer your website is seen as active.

Establish You as an Authority

Another thing that blogs do is that they aim to answer questions or provide solutions. Creating content that achieves this purpose establish you as an authority within the industry. Being an authority in your area naturally boosts your image, which is great for sales. Continue reading Why Creating a Blog is Good for your Business