The internet has evolved from a simple information network, to become the world’s largest repository of data, learning, and communication tools. This has opened a pathway for digital marketing, creating strong opportunities for businesses to grow their brands, engage with customers, and promote products and services.
Despite the potential of digital marketing being well understood, there’s still a staggering number of small businesses that are yet to build their online presence. In fact, even in the United States, the world’s most highly developed market, up to 46% of small businesses lack a website.
There are now more than 4.5 billion internet users around the globe. Up to 80% of those users will research brands, products, and services online before making a purchasing decision.
If your business doesn’t have a website, you’re literally ignoring the majority of your potential market. Find out why a small business website helps, and start to develop your digital marketing strategy with the help of HostRound.
Continue reading How a Small Business Website Can Help You Grow
With digital marketing options expanding like never before, there are still debates over the relevance of blogging. However, the cold hard truth is that blogging is still very much relevant. It doesn’t matter what the size of your company, blogging plays a key role in your online marketing strategy.
Here are a few reasons why:
The objective of a blog is to create content that is relevant to your business and your customers. When you create relevant content, you actually boost your chances of receiving a higher rate of traffic.
Blog pages get indexed on your website and that means they’re going to show on search engines. As you might already know, that’s what drives traffic. Blog pages also keep your website active and that’s something that Google looks for. The more blogs you post, the longer your website is seen as active.
Establish You as an Authority
Another thing that blogs do is that they aim to answer questions or provide solutions. Creating content that achieves this purpose establish you as an authority within the industry. Being an authority in your area naturally boosts your image, which is great for sales. Continue reading Why Creating a Blog is Good for your Business