Building an online e-commerce store is much easier than it ever has been in the past. Thanks to the emergence of easy-to-use website builders and content management tools such as WordPress, creating a website has never been an easier task. There are numerous factors that affect the creation of an online store such as the payment gateways, the nature of pricing, the choice of domain name, the requisite themes and plug-ins, and the space needed for advertisement among other factors.
Be as involved as possible in the process
If you have the funding, you may be tempted to hire an SEO firm and allow them to manage every aspect of your website along with the website developers. You can literally do every task required for website creation by yourself. While it is advisable to hire outside assistance for tasks such as marketing and SEO, you should not be outsourcing all the tasks. This is because, when you run into a problem related to SEO, marketing or site design at a later date, you may need to pay the developers to make the most basic of alterations.
How do you choose the right website building platform?
Creating a website from scratch is an incredibly easy process, and developers are Continue reading How to Start an Online Store
With digital marketing options expanding like never before, there are still debates over the relevance of blogging. However, the cold hard truth is that blogging is still very much relevant. It doesn’t matter what the size of your company, blogging plays a key role in your online marketing strategy.
Here are a few reasons why:
The objective of a blog is to create content that is relevant to your business and your customers. When you create relevant content, you actually boost your chances of receiving a higher rate of traffic.
Blog pages get indexed on your website and that means they’re going to show on search engines. As you might already know, that’s what drives traffic. Blog pages also keep your website active and that’s something that Google looks for. The more blogs you post, the longer your website is seen as active.
Establish You as an Authority
Another thing that blogs do is that they aim to answer questions or provide solutions. Creating content that achieves this purpose establish you as an authority within the industry. Being an authority in your area naturally boosts your image, which is great for sales. Continue reading Why Creating a Blog is Good for your Business
2016 has gone by and we’re already close to completing an entire month in 2017. Time sure does fly and as it flies, it brings in changes. As they say, change is the only constant in life and this is a saying that applies to everything; even blogging.
Yes. You read that right. Like any other form of content/digital marketing, blogging is bound to experience a few changes this year. Interested to know what those changes could possibly be? Continue reading Blogging Trends for 2017