The internet has evolved from a simple information network, to become the world’s largest repository of data, learning, and communication tools. This has opened a pathway for digital marketing, creating strong opportunities for businesses to grow their brands, engage with customers, and promote products and services.
Despite the potential of digital marketing being well understood, there’s still a staggering number of small businesses that are yet to build their online presence. In fact, even in the United States, the world’s most highly developed market, up to 46% of small businesses lack a website.
There are now more than 4.5 billion internet users around the globe. Up to 80% of those users will research brands, products, and services online before making a purchasing decision.
If your business doesn’t have a website, you’re literally ignoring the majority of your potential market. Find out why a small business website helps, and start to develop your digital marketing strategy with the help of HostRound.
Continue reading How a Small Business Website Can Help You Grow
Security Sockets Layer or SSL forms backbone of a secure Internet. It protects all sensitive information as the latter moves across the computer networks of the world. It is vital to protect any website even if the site is not involved in managing sensitive information. SSL offers data integrity, privacy, and critical security for not only websites but for the user’s personal information as well.
The principal reason SSL is utilized to keep sensitive information safe when it is sent across the Internet in an encrypted form so that only the recipient can comprehend it. There is a good reason for this. Information sent through the Internet gets bounced from one computer to another until it reaches the destination server.
The computers that are involved in the process could view credit card numbers, passwords and usernames along with other sensitive information in case the message is not SSL certified. When an SSL certificate is present, the information becomes illegible to any person or entity except the server where the information is being sent. Identity thieves and hackers thus do not get access to the information. Continue reading Why SSL is vital for your website
Building an online e-commerce store is much easier than it ever has been in the past. Thanks to the emergence of easy-to-use website builders and content management tools such as WordPress, creating a website has never been an easier task. There are numerous factors that affect the creation of an online store such as the payment gateways, the nature of pricing, the choice of domain name, the requisite themes and plug-ins, and the space needed for advertisement among other factors.
Be as involved as possible in the process
If you have the funding, you may be tempted to hire an SEO firm and allow them to manage every aspect of your website along with the website developers. You can literally do every task required for website creation by yourself. While it is advisable to hire outside assistance for tasks such as marketing and SEO, you should not be outsourcing all the tasks. This is because, when you run into a problem related to SEO, marketing or site design at a later date, you may need to pay the developers to make the most basic of alterations.
How do you choose the right website building platform?
Creating a website from scratch is an incredibly easy process, and developers are Continue reading How to Start an Online Store