The internet has evolved from a simple information network, to become the world’s largest repository of data, learning, and communication tools. This has opened a pathway for digital marketing, creating strong opportunities for businesses to grow their brands, engage with customers, and promote products and services.
Despite the potential of digital marketing being well understood, there’s still a staggering number of small businesses that are yet to build their online presence. In fact, even in the United States, the world’s most highly developed market, up to 46% of small businesses lack a website.
There are now more than 4.5 billion internet users around the globe. Up to 80% of those users will research brands, products, and services online before making a purchasing decision.
If your business doesn’t have a website, you’re literally ignoring the majority of your potential market. Find out why a small business website helps, and start to develop your digital marketing strategy with the help of HostRound.
Continue reading How a Small Business Website Can Help You Grow
In the virtual universe, patience is not a virtue. Even a delay of one second will dramatically reduce the page views. Customer satisfaction will be fewer. Conversions from leads to clients will sharply drop. The site’s organic search rankings will also be negatively affected. Many search engines have written algorithms which include site speed in its computations.
Size is the decisive factor when it comes to loading a web page. Browsers take time when they download the specific code which makes up the page. It must download the HTML, the scripts, the stylesheets and the images. A lot of time can be needed to download such large amounts of data. This can be difficult as the resource files of any website will continue to increase so that users get attracted more to the website. Every added feature must have a new stylesheet or script which makes the website a little heavier than before.
The images occupy maximum bandwidth space. It slows the download speed. The primary method to optimize the images is to scale them down. A lot of webmasters use large images. They then scale the images down by using CSS. The problem is that the browser continues to load them as if they are at full image size. Continue reading Design a Fast Loading Website
Building an online e-commerce store is much easier than it ever has been in the past. Thanks to the emergence of easy-to-use website builders and content management tools such as WordPress, creating a website has never been an easier task. There are numerous factors that affect the creation of an online store such as the payment gateways, the nature of pricing, the choice of domain name, the requisite themes and plug-ins, and the space needed for advertisement among other factors.
Be as involved as possible in the process
If you have the funding, you may be tempted to hire an SEO firm and allow them to manage every aspect of your website along with the website developers. You can literally do every task required for website creation by yourself. While it is advisable to hire outside assistance for tasks such as marketing and SEO, you should not be outsourcing all the tasks. This is because, when you run into a problem related to SEO, marketing or site design at a later date, you may need to pay the developers to make the most basic of alterations.
How do you choose the right website building platform?
Creating a website from scratch is an incredibly easy process, and developers are Continue reading How to Start an Online Store
Developing a successful blog that attracts thousands of readers and generates a good amount of money is a pretty difficult task. Most blogs don’t become successful overnight and the road to success is often a crawl. There are numerous, proven tips that you can follow to ensure that your blog becomes more successful with time. Remember that many people are struggling to build a profitable blog so patience is one of the biggest virtues you can have. Continue reading How Can You Develop A Successful Blog
As a business that’s just opened your website, one of the first challenges you’re going to face is generating enough traffic to create reliable leads. In fact, that’s a challenge even established businesses face. Fortunately, there are a ton of things you can do to generate website traffic.
Here are a few suggestions. Continue reading Tips to Help You Draw in More Traffic to Your Website