Design a Fast Loading Website

In the virtual universe, patience is not a virtue. Even a delay of one second will dramatically reduce the page views. Customer satisfaction will be fewer. Conversions from leads to clients will sharply drop. The site’s organic search rankings will also be negatively affected. Many search engines have written algorithms which include site speed in its computations.

Size is the decisive factor when it comes to loading a web page. Browsers take time when they download the specific code which makes up the page. It must download the HTML, the scripts, the stylesheets and the images. A lot of time can be needed to download such large amounts of data. This can be difficult as the resource files of any website will continue to increase so that users get attracted more to the website. Every added feature must have a new stylesheet or script which makes the website a little heavier than before.

Optimizing images

The images occupy maximum bandwidth space. It slows the download speed. The primary method to optimize the images is to scale them down. A lot of webmasters use large images. They then scale the images down by using CSS. The problem is that the browser continues to load them as if they are at full image size. Continue reading Design a Fast Loading Website

How to Start an Online Store

Building an online e-commerce store is much easier than it ever has been in the past. Thanks to the emergence of easy-to-use website builders and content management tools such as WordPress, creating a website has never been an easier task. There are numerous factors that affect the creation of an online store such as the payment gateways, the nature of pricing, the choice of domain name, the requisite themes and plug-ins, and the space needed for advertisement among other factors.

Be as involved as possible in the process

If you have the funding, you may be tempted to hire an SEO firm and allow them to manage every aspect of your website along with the website developers. You can literally do every task required for website creation by yourself. While it is advisable to hire outside assistance for tasks such as marketing and SEO, you should not be outsourcing all the tasks. This is because, when you run into a problem related to SEO, marketing or site design at a later date, you may need to pay the developers to make the most basic of alterations.

How do you choose the right website building platform?

Creating a website from scratch is an incredibly easy process, and developers are Continue reading How to Start an Online Store

How Can You Develop A Successful Blog

Developing a successful blog that attracts thousands of readers and generates a good amount of money is a pretty difficult task. Most blogs don’t become successful overnight and the road to success is often a crawl. There are numerous, proven tips that you can follow to ensure that your blog becomes more successful with time. Remember that many people are struggling to build a profitable blog so patience is one of the biggest virtues you can have. Continue reading How Can You Develop A Successful Blog

Tips to Help You Draw in More Traffic to Your Website

As a business that’s just opened your website, one of the first challenges you’re going to face is generating enough traffic to create reliable leads. In fact, that’s a challenge even established businesses face.  Fortunately, there are a ton of things you can do to generate website traffic.

Here are a few suggestions. Continue reading Tips to Help You Draw in More Traffic to Your Website

How to do Local SEO

You need to show up on the first page of a search page or at the most, on the second page. Let’s face it, no one really goes past the second page.

Many people who have websites get quite frustrated when even after searching for the exact thing, people are not able to find them online. More visibility equals more visitors, and in extension, more revenue. Continue reading How to do Local SEO

Blogging Trends for 2017

2016 has gone by and we’re already close to completing an entire month in 2017. Time sure does fly and as it flies, it brings in changes. As they say, change is the only constant in life and this is a saying that applies to everything; even blogging.

Yes. You read that right. Like any other form of content/digital marketing, blogging is bound to experience a few changes this year. Interested to know what those changes could possibly be? Continue reading Blogging Trends for 2017