The internet has evolved from a simple information network, to become the world’s largest repository of data, learning, and communication tools. This has opened a pathway for digital marketing, creating strong opportunities for businesses to grow their brands, engage with customers, and promote products and services.
Despite the potential of digital marketing being well understood, there’s still a staggering number of small businesses that are yet to build their online presence. In fact, even in the United States, the world’s most highly developed market, up to 46% of small businesses lack a website.
There are now more than 4.5 billion internet users around the globe. Up to 80% of those users will research brands, products, and services online before making a purchasing decision.
If your business doesn’t have a website, you’re literally ignoring the majority of your potential market. Find out why a small business website helps, and start to develop your digital marketing strategy with the help of HostRound.
Continue reading How a Small Business Website Can Help You Grow
In the virtual universe, patience is not a virtue. Even a delay of one second will dramatically reduce the page views. Customer satisfaction will be fewer. Conversions from leads to clients will sharply drop. The site’s organic search rankings will also be negatively affected. Many search engines have written algorithms which include site speed in its computations.
Size is the decisive factor when it comes to loading a web page. Browsers take time when they download the specific code which makes up the page. It must download the HTML, the scripts, the stylesheets and the images. A lot of time can be needed to download such large amounts of data. This can be difficult as the resource files of any website will continue to increase so that users get attracted more to the website. Every added feature must have a new stylesheet or script which makes the website a little heavier than before.
The images occupy maximum bandwidth space. It slows the download speed. The primary method to optimize the images is to scale them down. A lot of webmasters use large images. They then scale the images down by using CSS. The problem is that the browser continues to load them as if they are at full image size. Continue reading Design a Fast Loading Website
WordPress is the world’s leading content management system, and it’s one of the best platforms to use if you’re setting up a website for your small business. With plenty of power to customize a site for your unique needs and develop your online presence, a WordPress site could give you the edge that you need to start growing your market and challenging your competition.
With the right WordPress hosting, you won’t need to have prior design or technical experience, and the following steps will show you just how easy it is to boost your business with a new website.
Start Things Off with Domain Name Registration
Before you can get started with your site hosting, you’re going to need a domain.
A domain name is not just your address on the web; it’s also a powerful branding tool. If you have a unique business name, then you should be able to find a top level domain that suits your needs. HostRound provide top-level domain name registration with competitive price starting from $9.99 / Year.
There are numerous domain name registrars available online, some of which offer highly competitive hosting for yearly rates. Most ISPs also offer registration, so talk to your provider about any offers they might have available.
Your domain name will be the gateway that gets your audience to your pages, but you’ll need a hosting plan where your site and all of your data is stored on a remote server.
To get up and running without a huge amount of technical knowledge, you can sign up with a web hosting company that provides Continue reading Start a Website with WordPress Hosting