The internet has evolved from a simple information network, to become the world’s largest repository of data, learning, and communication tools. This has opened a pathway for digital marketing, creating strong opportunities for businesses to grow their brands, engage with customers, and promote products and services.
Despite the potential of digital marketing being well understood, there’s still a staggering number of small businesses that are yet to build their online presence. In fact, even in the United States, the world’s most highly developed market, up to 46% of small businesses lack a website.
There are now more than 4.5 billion internet users around the globe. Up to 80% of those users will research brands, products, and services online before making a purchasing decision.
If your business doesn’t have a website, you’re literally ignoring the majority of your potential market. Find out why a small business website helps, and start to develop your digital marketing strategy with the help of HostRound.