Why SSL is vital for your website

Security Sockets Layer or SSL forms backbone of a secure Internet. It protects all sensitive information as the latter moves across the computer networks of the world. It is vital to protect any website even if the site is not involved in managing sensitive information. SSL offers data integrity, privacy, and critical security for not only websites but for the user’s personal information as well.


The principal reason SSL is utilized to keep sensitive information safe when it is sent across the Internet in an encrypted form so that only the recipient can comprehend it. There is a good reason for this. Information sent through the Internet gets bounced from one computer to another until it reaches the destination server.

The computers that are involved in the process could view credit card numbers, passwords and usernames along with other sensitive information in case the message is not SSL certified. When an SSL certificate is present, the information becomes illegible to any person or entity except the server where the information is being sent. Identity thieves and hackers thus do not get access to the information. Continue reading Why SSL is vital for your website

Design a Fast Loading Website

In the virtual universe, patience is not a virtue. Even a delay of one second will dramatically reduce the page views. Customer satisfaction will be fewer. Conversions from leads to clients will sharply drop. The site’s organic search rankings will also be negatively affected. Many search engines have written algorithms which include site speed in its computations.

Size is the decisive factor when it comes to loading a web page. Browsers take time when they download the specific code which makes up the page. It must download the HTML, the scripts, the stylesheets and the images. A lot of time can be needed to download such large amounts of data. This can be difficult as the resource files of any website will continue to increase so that users get attracted more to the website. Every added feature must have a new stylesheet or script which makes the website a little heavier than before.

Optimizing images

The images occupy maximum bandwidth space. It slows the download speed. The primary method to optimize the images is to scale them down. A lot of webmasters use large images. They then scale the images down by using CSS. The problem is that the browser continues to load them as if they are at full image size. Continue reading Design a Fast Loading Website

Tips to Help You Draw in More Traffic to Your Website

As a business that’s just opened your website, one of the first challenges you’re going to face is generating enough traffic to create reliable leads. In fact, that’s a challenge even established businesses face.  Fortunately, there are a ton of things you can do to generate website traffic.

Here are a few suggestions. Continue reading Tips to Help You Draw in More Traffic to Your Website

How to do Local SEO

You need to show up on the first page of a search page or at the most, on the second page. Let’s face it, no one really goes past the second page.

Many people who have websites get quite frustrated when even after searching for the exact thing, people are not able to find them online. More visibility equals more visitors, and in extension, more revenue. Continue reading How to do Local SEO