With digital marketing options expanding like never before, there are still debates over the relevance of blogging. However, the cold hard truth is that blogging is still very much relevant. It doesn’t matter what the size of your company, blogging plays a key role in your online marketing strategy.
Here are a few reasons why:
The objective of a blog is to create content that is relevant to your business and your customers. When you create relevant content, you actually boost your chances of receiving a higher rate of traffic.
Blog pages get indexed on your website and that means they’re going to show on search engines. As you might already know, that’s what drives traffic. Blog pages also keep your website active and that’s something that Google looks for. The more blogs you post, the longer your website is seen as active.
Establish You as an Authority
Another thing that blogs do is that they aim to answer questions or provide solutions. Creating content that achieves this purpose establish you as an authority within the industry. Being an authority in your area naturally boosts your image, which is great for sales.
Authority may not be an objective metric, but, it’s there and it definitely has an impact on your bottom line. If you do have to measure authority, treat it the same way as you treat sales enablement. After all, that’s exactly what blogs do; they enable sales. When customers are able to find solutions to problems in your blogs, they are likelier to develop trust. This trust will motivate them towards entering the sales process. If your solution actually works the first time, the customer’s trust will only grow stronger.
Also, customers that read your blog will also be more educated about your product and sales process.
They won’t have to start from scratch when engaging with you. This can save a lot of time and effort for both parties.
Even your own salespeople can refer to your blogs if they find themselves in a situation where information is needed right away. That way, they can ensure that your authority is maintained. So, apart from keeping customers informed, blogs help salespeople position themselves as high quality resources.
Blogging is simply writing about the things that you already know about. You can write about your product or even write about the industry. The point is it’s not complicated. It’s literally one of the easiest things you can do as far as digital marketing strategies go.
You can also incorporate other digital marketing tools into your blog such as images, ebooks, videos, and podcasts etc. Plus, there is no specific format or rule that you need to follow. As long as your content is high quality and helpful, you will find people taking an interest. More importantly, it’s one of the cheaper options in the digital marketing toy chest. If implemented in the right way, you could be looking at significant profits with minimal investments.
photo from entrepreneur.com