With digital marketing options expanding like never before, there are still debates over the relevance of blogging. However, the cold hard truth is that blogging is still very much relevant. It doesn’t matter what the size of your company, blogging plays a key role in your online marketing strategy.
Here are a few reasons why:
The objective of a blog is to create content that is relevant to your business and your customers. When you create relevant content, you actually boost your chances of receiving a higher rate of traffic.
Blog pages get indexed on your website and that means they’re going to show on search engines. As you might already know, that’s what drives traffic. Blog pages also keep your website active and that’s something that Google looks for. The more blogs you post, the longer your website is seen as active.
Establish You as an Authority
Another thing that blogs do is that they aim to answer questions or provide solutions. Creating content that achieves this purpose establish you as an authority within the industry. Being an authority in your area naturally boosts your image, which is great for sales. Continue reading Why Creating a Blog is Good for your Business